Panna Nyeste About
Scroll view Grid view

Hello, I’m Panna! I'm an Edinburgh-based designer and art director working across brand and marketing design.

01 — SuperHi Rebrand

  • Year
  • Client
  • Role
2024
SuperHi
Art Direction & Design SuperHi is an online educational platform, teaching 50k+ creatives around the world skills in design, code and project management. As Head of Design, I led the rebrand and redesign of our marketing site, which resulted in +22% conversion and +209% new customers after launch. The site was featured across Site Inspire, Godly, Awwwards, and more.

Site: www.superhi.com Credits
Floor Banga — Copywriting
Milo Targett — Mascot animation
Rik Lomas, Charles Yahouedeou and Ryan Smith — Front and backend development

02 — SuperHi Plus

  • Year
  • Client
  • Role
2023
SuperHi
Art Direction & Design

SuperHi Plus is a program by SuperHi, making it easier to recruit promising creatives from around the world and mentor them to become educators. As Head of Design at SuperHi, I led the project’s creative vision and managed a team of three to launch this sub-brand. The site is peppered with playful interactions as a nod towards the collaborative nature of this program. Upon launch, the site had over 14k visitors, doubling expected applicant numbers. It also acted as a brand awareness tool, increasing traffic to SuperHi’s marketing site by +47%.

Site: www.superhi.plus

CreditsEva Tkautz — Product design
Floor Banga — Content design
John Schulisch — Graphic design & motion
Rik Lomas — Development

03 — SuperHi Marketing

  • Year
  • Client
  • Role
2020 - 2024
SuperHi
Design, copywriting & art direction Conceptualising, writing scripts and animating for Facebook Ads, as well as working with creators and customers to produce content together:
Curating, designing and contributing to the writing of SuperHi’s bi-weekly newsletter. After a strategic redesign in 2023, we doubled the open rate and click-through-rate of our 110k+ subscribers. Acting as a lead magnet and engagement building tool, the newsletter is frequently cited on social media:Credits
Floor Banga — Marketing lead and copywriting

04 — Headless Horse Website

  • Year
  • Client
  • Role
2019
Headless Horse
Design
Headless Horse is a small design studio, and we needed a new portfolio site. The redesign reaffirmed the studio’s proposition: to create unique digital experiences. We reflected the investigative nature of our design process, creating a physical “criminal investigation” wall. This served as the foundation of our website, allowing users to discover our work. The website was featured across platforms like Site Inspire, and received a commendation at the Scottish Design Awards 2020.

Site: www.headless.horse

Credits
David Mahoney — Art Direction + Design

05 — Headless Horse Scarves

  • Year
  • Client
  • Role
2020
Headless Horse
Design
Merchandise design for Edinburgh-based studio Headless Horse celebrating our rebrand. A limited collection of scarves were produced and sent to clients. 

06 — Eden Room

  • Year
  • Client
  • Studio
  • Role
2020
Eden Room
Headless Horse
Creative Direction
Eden Room is a ‘virtual sanctuary’ offering wellness services. The key brand identifier is the keyhole element, inspired by Japanese Moon Holes found in traditional garden settings. These portals into another world served as the perfect visual element to communicate how The Eden Room was a space to enter and beyond the keyhole was a world to discover. 
Credits
David Mahoney — Creative Direction
Mitchell F Gillies —  Graphic Design

07 — @pizza

  • Year
  • Client
  • Role
  • Studio
2020
@pizza
Graphic design
Headless Horse Artwork and branding for @pizza’s new 9 level restaurant location in Edinburgh, Royal Mile.Credits
David Mahoney — Art direction & graphic design
Fusion by Design — Interior design
Black Box — Printing

08 — Intermix

  • Year
  • Client
  • Role
2019
Intermix
Art Direction & Design
New logo and identity for Intermix, an online platform supporting and promoting female DJs in a male-dominated music industry.

Hello there! I’m Panna, a designer working remotely out of rainy Scotland. I’m currently leading all brand and marketing design efforts at edtech startup SuperHi, including its recent rebrand. I previously worked at Headless Horse, a small creative studio, where I defined and branded high-end boutique brands across tech, wellness and fashion. 

Alongside my work at SuperHi, I frequently work with and mentor budding designers. I’m truly passionate about making the design industry more accessible for young designers, particularly those from underrepresented backgrounds. If you’re a designer looking for mentorship or even just a quick chat or portfolio review, please feel free to reach out to me.
CONTACT

● panna.nyeste@gmail.com
● Linkedin
● Instagram